Intelligent Marmalade app for iPhone and iPad

Intelligent Marmalade is a fun app the allows you to record your journeys and get a feel for what could be the future of insurance

Here is how Intelligent Marmalade works: first register an account – this allows you to log on to all your journey data via our website www.intelligentmarmalade.co.uk

Intelligent Marmalade tells you how good a driver you are out of a possible score of 100. Depending on how good of a driver you will be given an estimated saving on your insurance premium.

By improving your score you will become a safer driver and safer drivers are a more attractive proposition to insurance companies as they are a lower risk – the lower the risk, the lower the premium from insurers which operate the telematics based scheme.

Start the app when you start driving and stop it when you reach your destination. You can leave your phone anywhere in the car, but make sure that it does not move around as that will negatively affect your score.

A few points to remember:

* Intelligent Marmalade will not advise a score under 56% - our minimum standard of driving. This is to stop drivers seeking a poor score as a challenge.

* The data from journeys that you have made will be hosted on our servers. Information includes the ABCs of driving - Acceleration, Braking, Cornering and speed and is used by us to calculate a score and this information remains personal to you. How you choose to use that information is up to you.

* If you delete a journey from your handset, the information will remain on our server.

* Data Protection Act – the data gathered by your phone is personal to you. By downloading and using Intelligent Marmalade smartphone app, you effectively give us permission to use this personal information to report back to your phone. We will then use similar algorithms to those we use for Intelligent Marmalade, our telematics based insurance scheme, and present you with a score out of 100 for each journey. Just press “start” and “finish” and you’re away!

Continued use of GPS running in the background can dramatically decrease battery life.